How to use the cash register system to call back lost members

When it comes to the most popular marketing today, there is nothing more than member marketing. From supermarkets to fitness clubs, from low-end to high-end, membership marketing is invisible. Member marketing is not just about issuing a membership card, nor is it necessary for a member to register an account on the website. So how to use the cash register system to increase the stickiness of members and make it sustainable and normalized?

If the former merchants win with products, then in the Internet age, it is marketing wins. In all marketing systems, membership marketing based on membership points will become the strategic focus of business parents for a long time.

Why do you say that? First let us look at the benefits of membership points:

Benefit 1: Cost savings

In today's era of increasing customer acquisition costs, instead of doing a lot of work to attract new customers, it is better to devote more attention to maintaining old customers and serving old customers, so it will naturally create a reputation, which is very helpful to attract new customers.

Benefit 2: Precision marketing

Using member information and consumption habits to classify members, you can divide customer portraits according to different classifications and provide differentiated services for precise marketing.

Benefit 3: Increase repurchase rate and customer unit price

Use customer points to attract customers to make a second purchase, improve customer loyalty and participation in the event, thereby increasing the repurchase rate and customer unit price.

How to attract members?

In the past, some merchants are conscious and have slowly accumulated members: fill in the mobile phone number, do a membership card stored value card, and make the member price, but with such a high-cost method, how many members have you accumulated?

Now that we are in the era of mobile Internet, if we still fill out the form offline and apply for a membership card, it is actually not helpful to you, and the efficiency is low. When the shop is busy, the waiter will go to fill in the mobile phone number with the customer, and the service will be delayed.

If you can make good use of the mobile Internet tool, through each payment, this consumer will become a member that your merchant can operate, so that you can get more efficient members.

For example, when recruiting members, if you do a point activity, you will get 1 point for every RMB 1 spent. How many points you get can enjoy different discounts or use points to redeem. At this time, customers can choose a preferential plan to promote the member â€™s secondary consumption Shorten the repurchase cycle.

There is a very important point here, that is, his customer membership points not only give consumers a discount, but give this discount a reason, because the customer pays, the member is obtained in the store, and the member may not be at the member level He has a clear perception, but he feels convenient, and for the store, he records the customer's consumption data, and he can conduct secondary marketing to consumers on these data next time.

Hierarchical management to find loyal members

In fact, what we have to do after acquiring a member is not to make the data look good (how many people come in and how much to consume after coming in), but it is more important to find out the more loyal part of the people, because each merchant can invest in marketing costs .

How to put limited resources into more valuable people actually needs to think.

So how are members classified? Through big data, we have probably summed up a set of more universal layering methods:

First, a rough classification of members, for example, members who often come to consume are called key customers; those who used to come before, but do not come now, this part is called lost customers; To pull new customers and so on.

For those customers who have not come recently and have been long since the last visit, and the consumption amount is small, for merchants, they are low-value members, and do not need to spend marketing costs on low-value customers who are unlikely to return. For key customers and lost customers, careful maintenance will become the key to store operations. If you have a reason to remind them of you, customer points are equivalent to a recall tool that makes them think of you independently.

How to quickly build these membership systems? Using the manufacturer's customer points system can help you!

The manufacturer membership points system has the following functional highlights:

1. Customize the integration rules

Merchants can set up points rules, the system will automatically accumulate points according to the customer's consumption amount, according to the rules; when points are exchanged for gifts, the corresponding customer points can be reduced.

2. Member Points Redemption

Every time a merchant sells goods in the Dock software system, the customer can automatically obtain points according to the point rules. If the merchant wants to do promotional activities, the customer points can be used as cash coupons to encourage customers to consume.

3. Member Points Discount

Merchants can set up multiple ladder points discounts, customer points reach the corresponding set value, when the bill is opened, it will automatically become the corresponding discount.

4. Member recharge pre-deposit

Merchants can recharge the customer's account, and have the function of replenishing rewards and gifts. After that, the customer's consumption can be directly deducted from the account balance.

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