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Four new trends in the home building materials industry are increasingly prominent
With the rise of a new generation of consumer groups, changes in market demand concepts, the development and transformation of the home building materials industry... The new trend in the home industry is becoming more and more obvious: customization, environmental protection, simplicity, and intelligence.
Recently, people in the industry have said that with the development of the building materials industry and the constant changes in its economic and policy environment, as well as the rise of a new generation of consumer groups, the overall demand of the market may change at any time, and companies in the future need to be based on market changes. Grasping the development trend of the home building materials industry and taking advantage of the trend.
A "customized" upstream space is large
Custom furniture concepts have been hot for many years, and in the past year, such personalized furniture has gradually become the norm for ordinary home decoration. Some insiders said: "There was a public data disclosure. Custom furniture in developed countries accounted for 60% of the total market share, and now China's custom furniture only accounts for 20% of the market.
As people's demands for home life are getting higher and higher, the proportion of custom furniture will increase steadily year by year. At present, custom furniture in the domestic market is still in its infancy, and there is still much room for development in the future. At present, the custom furniture in the provincial capital is mainly concentrated in cabinets, cloakrooms, children's bedroom furniture, etc. Custom furniture is convenient, economical, and individualized. It can adapt to different floor plans and maximize the use of area, which is loved by many young consumers. .
However, compared with standard finished furniture, custom furniture has higher requirements for design and service. From the requirements of size, structure, function and color of furniture, it will greatly test the comprehensive ability of furniture enterprises. If it is not handled well, the contradictions will increase.
According to industry insiders, custom furniture is also a comprehensive requirement for enterprises. It needs to improve design and research capabilities, brand promotion capabilities, information application capabilities, sales service network, large-scale flexible customization capabilities, etc., involving all aspects of production and operation.
B environmental protection is becoming more and more important
In recent years, environmental protection has become a hot topic for everyone, and this topic has also triggered consumer concerns about environmentally friendly homes. “In the past, everyone thought that environmental protection was very important, but now consumers are increasingly feeling that environmental protection is the first place before beauty and function.
Many adults will also choose the more stable styles of children's furniture as adult furniture, which shows that consumers pay more attention to the environmental protection of furniture. A store manager of a children's furniture dealer told reporters.
Studies have shown that more than 50% of consumers in China pay great attention to the environmental protection of products when purchasing home products. More than 30% of consumers regard environmental protection as the primary standard, and this proportion is expected to increase year by year.
According to the news, in the 2017 home sales situation, environmentally friendly household products accounted for more than half of the total sales. This choice of consumers also brings a lot of business opportunities to some companies that produce environmentally friendly furniture. At the same time, it also shows that environmental protection has become the mainstream of consumption in the building materials and home furnishing industry, and this mainstream will continue in 2018.
C smart home high-speed development
Domestic smart homes started late and have not yet developed into a climate, but this trend is unstoppable. In the interview, almost every building material dealer and designer said so.
With the development of science and technology, "smart" has become a way of life and social trends. Like the popularity of smartphones in the past, the home industry has begun to focus on user needs and keep up with social trends, and is involved in the research and development of smart homes. While bringing convenience, it also increases the competitiveness of enterprises in the market.
D simple winds come back
In the last fashion trend of the home industry, the simple and modern style was overwhelmed by the luxury styles of American and European. “From 2017 onwards, the simple style and the coldness of the wind have once again come back.†A decorative designer talked about, “This year, I obviously feel that many homeowners’ choice of materials and decoration styles at home are more simple, not Do complex TV wall, sofa background wall, ceiling, but choose Nordic simplicity, Japanese style simplicity, modern simplicity and other styles. Home textile style is also fresh, solid color. But in the quality of furniture, consumers are more concerned, For example, pure solid wood furniture, solid wood flooring, home textile products of pure cotton and silk materials, etc.", "The prices of these consumables are not low, but the style is simple, and you can taste the low-key luxury and return to nature."
With the improvement of living standards and changes in the consumption environment, consumers' aesthetic concepts are also changing. The simple and comfortable layout is a hot favourite. Many building materials companies in charge, they said that following the changes in the market's popular style, most of the brand's business ideas have also changed, starting to shift from selling products to selling lifestyles, and paying more attention to the importance of furniture product design. Buying a house and decorating consumption is an important part of household expenses. Catering to the needs of consumers, launching environmentally friendly, simple and beautiful products and seizing market share is the current focus of home brand enterprises.