China has always been regarded as the "world's toy capital". This is not a fake. After all, China has such a large market demand. Of course, as a market demand is mostly on the one hand, quality is guaranteed to get people from other regions. I like it, so for this, the Chinese toy market has been working hard, and China's high-end toys have been favored by foreign countries. As the income of the Chinese people increases, and parents pay attention to the safety and well-being of their children, the demand for high-end toys has reached an unprecedented level in recent years. Some foreign brand toys are favored in China. At present, there are 300 million children under the age of 16 in China, and only 22 million babies will be born in China this year. These children will drive the Chinese toy industry to move forward. According to the China Toy Association, the size of China's domestic toy market will increase from 10.8 billion yuan ($1.4 billion) in 2001 to 92.4 billion yuan ($12 billion) in 2010. As the income of the Chinese people increases, and parents pay attention to the safety and well-being of their children, the demand for high-end toys has reached an unprecedented level in recent years. In this regard, Zheng Jinhui, manager of Mattel China distributor Guangzhou Zhongwei, said: “The Chinese (toy) market has become a gold mine – the one-child policy has turned China into a society where parents and children are turning around a child. They Will buy expensive and high quality toys for their children without hesitation." Today, foreign brand toys such as Fisher Price and Hasbro are popular in China. Various toy stores and toy companies have also demonstrated their new products, new storefronts and new marketing and advertising methods. As one of the world's largest toy exporters, China's toy imports are also showing significant growth. However, this process is somewhat tortuous. Zheng Jinhui said that as China's largest toy importer, Matthey's current 70% of its products are first manufactured in China, then exported to overseas for packaging and design, and then returned to China. However, this does not affect the sales of its popular products. After the entry of the Barbie doll series, the most famous product of Mattel, into China, its sales volume doubled between 1999 and 2000. However, Zheng Jinhui also admitted that although their distribution speed has increased, the competition has become increasingly fierce. To this end, Mattel has stepped up its expansion into the distribution of toy markets in second- and third-tier cities, and has gained a lot. As Mattel and other toy companies have gradually established a bigger and stronger toy market, foreign toy distributors such as Toys R Us are also eager to enter the Chinese market. Toys R Us opened its first store in Pudong, Shanghai last December. Shi Peter, CEO of the company's Asian region, said that due to market reaction and good performance, Toys R Us will open four branches in Beijing and Shanghai during the year. As an agent, Hong Kong Li & Fung Co., Ltd. has teamed up with local and foreign manufacturers to provide a variety of high-end to low-end toys for Toys R Us. These toys are about the same price as the US market. However, due to the need to pay a 17% foreign goods import tax, the company, like other retailers, will have a slightly higher price for its toys in mainland China. But even so, these toys are still worth the money in the eyes of Chinese parents. In fact, not only high-end toys, parents are willing to buy all other toys. Usually, high-end toys refer to special forces such as Hasbro's GI Joe and Mattel's Barbie dolls. The mid-range is the store's own brand, such as the toy in the toy R Us, while the low-end is used. Cheap materials are produced and local products without fame. Plush toys are a major concern for everyone. The China Plush Toys Trading Network is an e-commerce platform that focuses on plush toys under the Chinese network library. It concentrates on all the upstream and downstream enterprises in the country for genuine purchase and genuine wholesale. Provide consumers with professional plush toy trading platform and information, and have rich resources of plush toys. The quality of the plush toy can be guaranteed fundamentally. So if you want to pay more attention to the news of plush toys, please come here! The above information comes from China Plush Toys Trading Network: Website / Lunch Box,Hot Lunch Box,Bentgo Box,Cute Bento Box MeMe Baby Product (GZ) LLC , http://www.kupbo.com