Two trends in the development of children's play industry

The analysis of the current children's play industry is characterized by the two major themes of "parent-child paradise" and "children's education" and continues to grow.

The rise of parent-child parks is a boon for children's amusement park operators and consumers. Most traditional children's playgrounds are designed for children, and children are often accompanied by their parents. Children are happy to play and they leave their parents aside for a few hours. Secondary parents are expected to be "troubled."

The rise of the parent-child park made parents no longer bored. Playing with their children as children's playmates, they inadvertently gave two generations a chance to communicate. Secondly, traditional children's amusement parks have a narrow target of consumption. Many amusement parks target infants aged 0-6. Some large children's playgrounds allow children aged 0-12 to play. The rise of parent-child parks breaks the ages. Restrictions, infants, young people, adults, and people of all ages can play, greatly expanding the consumption target for children's playgrounds.

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The children's playground is biased towards children’s education. The upsurge of “parent-child consumption” is in the ascendant, and some large-scale shopping malls have already introduced relevant business forms of children’s education, early childhood centers, and playgrounds for entertaining. Education should start with children. Nowadays, the parents of children are mostly a new generation of higher education after 80s. They are open-minded and attach special importance to the education of their children. They are willing to spend money on children.

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