10% of paper packaging groups will control 90% of the market

“De-capacity, de-stocking, de-leveraging, cost reduction, and short-swapping” are the five basic requirements set by the Central Economic Work Conference for China's economic status in 2016. They are intended to promote innovation-driven innovation to achieve “China.” The change from "manufactured" to "created in China", the change from "Chinese speed" to "Chinese quality", the change from "Chinese low-end product" to "medium-to-high end product", and the change from "Chinese product" to "Chinese brand". Over the past 30 years of reform and opening up, China’s economy has experienced tremendous development and huge accumulation. However, overcapacity, imbalanced economic structure, unbalanced regional development, unreasonable industrial structure, low production technology, and high pressure on the environment have also caused problems. More prominent.

According to statistics, there are 150,000 printing companies in China, and there are also data saying that there are 200,000 packaging and printing companies in China, including about 50,000 paper packaging companies and more than 6,000 corrugated cardboard production lines. There are more than 660 paper packaging companies in the United States, 720 or so corrugated cardboard production lines, with about 60,000 to 70,000 employees. In Europe, there are 686 paper packaging companies, more than 600 corrugated cardboard production lines and about 78,800 employees. Annual paperboard production in China, the United States, and Europe is approximately 42 billion m2.

The development of China's paper packaging market must follow the same path of development as that of European and American companies. That is, 10% of paper packaging large groups control 90% of the market. The larger the larger companies, the better the good companies, and the worse the poor companies. However, if China wants to reach the level of production in Europe and the United States, it is unclear how many outdated carton plants will be eliminated and how many outdated tile lines will be eliminated.

Because there has been a large amount of repetitive construction, there is a lot of backward production capacity and homogenization competition. Enterprises like to make quick money, like diversification, horizontal expansion, everything, but lack of vertical and professional fine production, which is the lack of "artisan spirit", lack of innovation, lack of quality, lack of high-end products, the ultimate lack is to go out The ability to go to the world market.

Therefore, our company must consider such questions as: What kind of company is your company? Is it differentiation, or homogenous competition? Is it a large-scale operation, or is it minor? Is it advanced manufacturing or backward production capacity? Is it introverted or export-oriented? Is it a stamina that is still facing elimination?

Only with a better "friend", can a paper packaging company adopt a more objective and longer-term strategic thinking to cater to the development of the market, meet the challenges of the market, and seize the opportunities of the market!