Looking for a new path of transformation with the help of the "Internet +" home textile industry

Recently, the 2nd China National Textile Industry Internet Conference on the theme of “Qiju·Zhihui” was held in Haining, Zhejiang. Yang Zhaohua, president of China Household Textile Industry Association, pointed out at the meeting that with the emergence of "Internet +", the home textile industry has new channels and new technologies. The rapid growth of textile industry, electricity providers, online sales in 2016 reached 100 billion yuan. He believes that in the past 20 years, the improvement of the home textile industry relies on the upgrading of technical equipment, and the concept of "Internet +" must be used in the future.

Yang Zhaohua introduced the operation of the home textile industry in the first half of the year. From January to June this year, the overall operation of the home textile industry was steady and rising. 1910 home textile enterprises above designated size achieved a main business income of 136.979 billion yuan, an increase of 6.59% over the same period of the previous year; the total profit reached 7.306 billion yuan, a year-on-year increase of 0.29%. . He believes that the trend is mainly due to steadily improve the quality of operation and gradually narrowing the investment decline.

In terms of investment, from January to June this year, the home textile industry actually completed an investment of 32.854 billion yuan, a year-on-year decrease of 5.5%. The decline has gradually narrowed since February this year. In terms of operational quality, thanks to management enhancement and technological progress, the operating efficiency and per capita output of the home textile industry continue to increase. According to the data of clusters and enterprises, the income and profit of the main business per capita are higher than the same period of the previous year.

However, it should be noted that the home textile industry is still facing high cost pressures. The data shows that from January to June this year, the cost of the main business of 1910 enterprises above designated size was 120.242 billion yuan, a year-on-year increase of 6.67%, higher than the growth rate of the main business income. The ratio of three fees was 6.27%, an increase of 4.18% over the same period of the previous year. The increase in costs and expenses has led to squeezed profits. From January to June, the cost-benefit ratio of 1910 enterprises above designated size was 5.67%, a decrease of 6.3% over the same period last year.

Therefore, the overall strength of the home textile industry needs to be enhanced by the "Internet +". For example, the curtain home is the leader of the new retail supply chain S2b model in the domestic textile fabric industry, which provides strong support for industrial brand construction and provides a transformation path for the traditional industry Internet.

Cao Bianqiang, president of Haining Home Textiles Industry Association, introduced that the curtain-to-home platform has 59 first-line fabric brands, showing more than 1,100 product lines. In the 2017 Jingdong “6·18” year, the company’s three-day sales broke through 15.59 million yuan, and it has become the champion of Jingdong Mall’s home textile fabric curtain brand trading volume. Cao Bitong believes that the curtain will be promoted to promote the rapid development of the industry's e-commerce, reshape the “ecological circle” of the home textile industry, and build a shopping and service system that integrates online and offline.

For the role of the Internet in the home textile industry, Zhang Yongzhi, editor-in-chief of Tencent Home, believes that the introduction of the Internet has promoted the evolution and development of the industry, enhanced the concentration of the brand, and allowed the home textile industry to develop from a “small mess” to a new leader with outstanding advantages. mode. He Chao, general manager of Jingdong Furniture Daily Department, said: “The curtain-to-home platform has made a major contribution to the upgrading of the home textile fabric industry. They proposed the 'one unified four' standard, from information flow, capital flow, product flow, talent flow in four areas to enhance the efficiency of the entire textile fabric industry. "

It is understood that the conference is guided by the China Household Textile Industry Association, sponsored by the home industry Internet platform, and co-organized by the Haining Home Textile Industry Association. The conference analyzed the status quo and future trends of China's textile industry, combined with the “supply-side structural reform” of the home textile fabric industry, and assisted enterprises, platforms, stores and brands with the help of “Internet +” and big data under e-commerce. The evolution of value and the promotion of "analysis of the future upgrade of the home textile industry" and other topics were discussed.