207 companies in Haining participated in the Shanghai Home Textiles Exhibition's intention to trade 420 million yuan

Haining Nanling Textile is mainly composed of cotton and blended with wool. It displays four styles of tropical rainforest, modern, Nordic and Jane. It makes you feel the modern style with high grade and taste. Introducing three series of curtains, such as French fresh, court and light luxury, the fashion is classic, meeting the needs of domestic high-end customers; Jinyaite textile display of medical curtains, high-speed rail cloth and other permanent flame-retardant engineering fabrics, with antibacterial Anti-mold and anti-fouling, the product contains moderate negative oxygen ions and other functional features... On August 26th, the 23rd China International Home Textiles (Autumn and Winter) Expo (Shanghai Home Textiles Exhibition) came to a close at the Shanghai Hongqiao National Convention and Exhibition Center. Haining City Household Textile Industry Association organized more than 207 home textile enterprises to participate in the exhibition area of ​​more than 2,1800 square meters, including 5.2H and 6.2 (partial), becoming the largest local pavilion of this exhibition, creating a "fashion fabric" , Chaoqi Haining "rich atmosphere. During the four-day exhibition period, 207 Haining exhibitors and Chinese and foreign merchants reached an intentional turnover of 420 million yuan, a year-on-year increase of 10%. Among them, export sales accounted for 60%, domestic sales accounted for 40%.

“The overall soft-packing effect of Haining exhibitors this year is obvious. From traditional fabrics to fashion industry, the technical content of enterprise products is constantly improving. Various differentiated and functional products are everywhere; the development of finished curtains is gradually becoming a trend. The new generation designs their own brand products to attract customers and meet the different needs of customers.” Cao Bianqiang, president of Haining Home Textile Industry Association, summarized the highlights of the association's participation in the exhibition.

At the Nanling Textile booth, the company exhibited cotton-based curtain fabric products. The company developed a new generation of fashionable fabrics. This year, we added wool-blend blended curtains. The appearance is fashionable and high-grade, and the comfort is high. The company’s responsible person, Guo Guopei, said that the company launched this time. The high-end modern, tropical rainforest, Jane, Nordic four series of products, the company is not only to display cotton, wool ecological products, but also to guide people back to the original, to live a natural and comfortable quality life.

In Hall 6.2, we insisted on Haining Jinyate Textile Co., Ltd., which specializes in functional fabrics. The company displayed a number of new products such as medical curtains, high-iron car covers, window screens and linens, which were recently developed and produced, and made key recommendations to customers. Zhu Jinbiao, chairman of the company, said that the company's team continued to develop functional new products, showing customers antibacterial, anti-odor, washable, and medium negative oxygen ions. The launch of new products has also been welcomed by the market. It is understood that merchants from South Korea, Thailand, the Middle East, Taiwan and foreign trade companies have placed 60 orders.

As the leader of the overall soft-clothing fabric, Zhejiang Yijiaai Household Products Co., Ltd. always believes in the quality of speaking. The three series of French curtain products launched by the company at the exhibition use four new materials, including velvet, high precision, Egyptian cotton and Thai silk. In the high-precision series, various techniques such as jacquard and embroidery are also integrated into it. The products are more beautiful and fashionable; the imported Egyptian cotton and Thai silk start from the source of the spinning, and the root yarn is made into curtain products step by step to ensure the quality of the products and bring a fashionable and luxurious visual feast to the audience.

According to industry insiders, the achievements of Haining Home Textiles Group participated in the exhibition mainly due to three aspects: First, the main body awareness of entrepreneurial innovation of the majority of enterprises was enhanced, the strategy of “three products” was enhanced, and the sales market and channel construction were continuously expanded; The influence of Zhejiang Hainan Home Textiles brand has been expanding continuously. Thirdly, in recent years, Xucun Town has adhered to the strategy of industrial strong towns, which has greatly magnified the advantages of Xucun production base and promoted the transformation and upgrading of home textile industry.

Editor in charge: Xu Yuehua