In the hot summer, the new fitness method popular in the mother circle - challenge the hot mom Keep, bring the baby to the sport! This is the 5th anniversary celebration initiated by the NYC New York International Children's Club. Locking up the fashion hot mom group that loves sun and love, and advocates the spirit of "love sports, love children, love family", and set off a "full mother fitness" boom in the country. In recent years, there have been many new parent-child activities like this, which also indicates that the Chinese early education market is welcoming a new round of peaks! According to incomplete statistics, there are more than 800 early education brands in China. With the liberalization of the comprehensive two-child policy and the new generation of parents becoming more and more parents, the early childhood education has become more and more important. It is estimated that by 2020, the market for early education will reach 100 billion. Behind such an enticing number, how can we seize the opportunity to explore the "early education" gold mine and truly obtain the profit of early education? Talking about products: Diversified intelligent education, creating a self-owned community atmosphere With the development of the times, early education is part of the education service industry. To occupy the market highland, not only the educational concept is advancing with the times, but also the quality and diversity of the curriculum. At the same time, grasp the details, adhere to the quality, consistent, on the basis of building a brand image, adhere to the inheritance! 1. Finely polish products and services to form a word of mouth effect At present, the educational concept that is full of the market is mostly guided by the “Montessoliâ€, which was born more than 100 years ago. Nowadays, the more vivid and advanced “multiple intelligence theory†is becoming more and more popular. NYC New York International Children's Club has adopted a diversified intelligent education, and believes that each child has the talent to explore the child's superior intelligence through early multiple experiences, so as to teach students in accordance with their aptitude. In the course, there are eight three-dimensional curriculum systems for fitness, music, art, ball games, cooking, street dance, ballet and drama. A multi-dimensional three-dimensional curriculum system that meets the child's age and developmental characteristics is polished. Each course is closely linked, and the unique potential of the child is systematically developed through a rich curriculum experience. Let children learn and grow in interest and happiness, create unlimited possibilities for the future of the baby, and lay the foundation for the future success of the child. It is based on the unique characteristics (USP): science, authority, professionalism, internationalization and clubs. NYC New York International has emerged in the country since its entry into the country. At present, more than 80 early education centers have been established nationwide. Steady and stable development at the same time, the high-end shopping centers occupying the first- and second-tier cities, and gradually covering the various urban areas of a city, especially in Beijing, Hangzhou, Xi'an, Tianjin and other cities. 2. Comply with the development of the times and create a self-owned community atmosphere In 2012, NYC New York International took the lead in introducing the concept of “Kids Club†to the country, providing children with three-dimensional, full and diverse training opportunities, enriching their children's experience and strengthening their children's practice. At the same time, they set up a platform for parents to learn and communicate, and hold online and offline. Professional lectures, sharing ideas and methods of scientific parenting; colorful and diverse club activities, promoting parent-child interaction and companionship, helping parents and children grow together. When the brand was founded five years ago, it brought a new style of fitness that is popular all over the world. Hot mom Keep ignited the enthusiasm of a new generation of young hot moms, which not only meets the psychological needs of the hot mom and daddy after 80s and 90s. It also reflects the ability of women in the new era to control their lives. There are still many new activities in the club, which have brought various benefits to the members for many years and are well received by everyone! The own club community creates a unique atmosphere and increases customer stickiness. At the same time, the old members brought new members to the mouth and gradually expanded the brand effect and reputation. Talking about Marketing: Using Internet Thinking to Play Network New Marketing In the face of mobile internet, the impact of traditional industries has become more intense. As a "warrior" who dares to seek new ideas in the early education industry, NYC New York International explores various marketing methods and breaks through the shackles of traditional thinking. It settles in Alipay's mouth-of-mouth store and forms a benign complementarity with more than 80 physical stores across the country, opening up online and offline experiences. Station-based services to achieve the best results of the passenger engine. At the beginning of 2017, it was a big live webcast. The special Olympic champion and the 90-year-old super dad Long Qingquan became the brand spokesperson. The popular hot mom lived in the event, and the first time of the event was accurately transmitted to the mother group, gathering hundreds of thousands of fans. This kind of live broadcast is a bold attempt and breakthrough in early education. Topic marketing is constantly being refurbished in the new media era. NYC New York International also conducts topic marketing communication with vertical APP and website precision media, and disseminates the brand concept and course advantages to parents accurately. Open the door to mobile internet through eye-catching methods. Just like NYC New York International's “More Experiences and Unlimited possibilities†concept, children can experience potential advantages by experiencing in a diverse environment. As a marketing communication, it is equally brave to break through, explore market opportunities, spread through "strength" and "word of mouth", and use low prices and convenience to stimulate consumers' enthusiasm for purchase. Talking about the industry: Passing love and responsibility to promote the new development of early education industry The times are changing, consumption habits are changing, and the service forms of shopping malls as service scenes are changing. In terms of business, the early education format enters the shopping center, which increases the frequency and purpose of people repeatedly entering the shopping mall. For the early education, the integrated business model integrating catering and entertainment learning has attracted many families. The early education institutions have reduced the difficulty and cost of obtaining customers, while the shopping center is a guest and a perfect business, which is a win-win situation. As a practitioner in the education industry, NYC New York International Children's Club always practices the transmission of “love and responsibilityâ€. While the national stores are about to break through 100 stores, we will further strictly control the quality of the courses and service details, and provide scientific early education for more Chinese families. The concept of the new development of the early education industry. With the cognitive update of parents after the 80s and 90s, the early education institutions only have their own unique advantages, better meet the growth needs of a new generation of parents and children, is the key to success. There will be more people to explore the "gold mine" of early education, but if you want to improve the profit of early education, you need not only a keen business sense, but also a clear mind to keep up with the times, with a diverse curriculum system and Advanced "one-stop education and care" can take the lead in the market. Drive fast on the "track" of early education to create a new round of glory! LCD Hair Dryer,Digital Hair Dryers,lcd display hair dryer,Hair Dryers Zhejiang Hisun Electrical Appliance Co.,Ltd , https://www.cn-hisun.com
