Teach you to make a good rice rice cooker consumption guide report released

Rice cookers are widely used as home appliances, and their discussion in recent years has been endless. From the recent market situation, consumers are no longer blindly chasing the Japanese and Korean brands, but still feel confused about how to properly purchase rice cookers.

Recently, the China Household Electrical Appliances Association released the 2016 rice cooker consumption guidance report (hereinafter referred to as the report). The report answered the questions about the purchase of rice cookers concerned by consumers and how to make good rice and so on. 2016 rice cooker market situation and consumption trends.

Good rice + good rice cookery = good rice

All along, we all think that good rice = good rice, or good rice cooker = good rice, in fact, a pot of good rice is baked, both of which are indispensable.

China has a vast territory and abundant products. Rice is mainly divided into two categories: glutinous rice and glutinous rice. Each type contains many rice varieties. The taste of the same rice species varies greatly among different rice varieties and different regions. Long grain fragrant, rice flower fragrant, Akita Komachi, Koshihikari, Qufu Xiangdao, Yangxian Black Rice, Xiaozhanmi, Zhuxi Gongmi, Wannian Gongmi, Silk Miaomi, Hani Terrace Red Rice, etc. are all good rice varieties, consumers can come according to their own tastes. select.

After selecting the rice, you need to use the proper cooking method to stimulate the rice. The rice cooker is convenient, efficient and easy to operate. It is the most commonly used rice cooking tool today. However, it takes some effort to select a suitable rice cooker.

1. More scientific heating methods and control technologies

For example, IH rice cooker, which is heated by electromagnetic surround, makes the heating more uniform and has higher thermal efficiency. At the same time, its precise control technology can accurately control the fire for different rice varieties, providing great firepower for the birth of good rice. At the same time, it prevents the loss of nutrients in the rice during cooking and enhances the taste of the rice.

2, good liner

Under normal circumstances, you should choose a thick liner, which is more uniform in heating and more heat-storing. The liner coating is also very important. Choose a coating that has the characteristics of safety/durability/non-stick/easy cleaning. Because of the good coating, it has better magnetic permeability and thermal conductivity.

3, pay attention to the characteristics of the specific use of the population

In view of the characteristics of China's vast territory and large differences in living habits, specific products with different characteristics should be selected according to the actual use of the population. For example, for the elderly, you should choose a product that is easier to operate, with large screens, voice prompts, and large buttons. Consumers in the plateau area should purchase a rice cooker with a certain pressure for the region.

Steamed rice seems simple, but it also requires some tips. In the conventional cooking process, the procedures of glutinous rice, soaking, cooking and stirring are indispensable. Especially soaking, this part is done well, which can greatly enhance the taste of rice. It is generally recommended that the ratio of water to rice should be immersed for 30 minutes before cooking, and the effect is best. At present, the various cooking functions of the IH rice cooker include soaking, which can be easily done with one button. However, if you do not have a soaking session during the cooking process, it is recommended to soak the rice first and then cook it for a better taste.

Consumption upgrade smart rice cooker market share increase

The report pointed out that with the improvement of people's living standards and the upgrading of enterprise product structure, the market share of low-end rice cookers is continuously decreasing. Instead, intelligent rice cookers, especially IH-type smart rice cookers, have achieved rapid development.

According to data from Aowei.com, it is expected that by the end of 2016, the market share of IH rice cooker is expected to reach 50% of the total share of the rice cooker market. Among them, the Beijing market, IH smart rice cooker penetration rate is expected to exceed 70%.

From the price point of view, rice cooker products show a trend of development towards the middle and high end. Take the rice cooker of more than 1,500 yuan as an example. In the first half of 2016, the market share of the price segment increased rapidly, with the online share increasing by 0.5 percentage points and the offline share increasing by 6 percentage points.

From the perspective of consumption trends, high-end, fashionable products are favored by consumers; small-capacity rice cookers have become the new favorite of consumers; intelligent, wifi remote control has become a new feature of rice cookers.