Observation: the interests behind the cottage "foreign furniture"

As the saying goes: Foreign monks are good at chanting. Unconsciously, "foreign furniture" has become a "hot sale" in the home furnishing industry. With the enthusiasm of the Chinese people for "foreign furniture," it has gradually become a disaster in the home market. However, compared with the real foreign brands, the status of “foreign furniture” currently sold in China can be described as diverse, and many cottage “foreign furniture” are increasingly flooding the market. "The world is bustling, all for the benefit of the world; the world is full of benefits," the reason why "foreign furniture" will be the cottage, the most fundamental reason is the huge economic benefits behind the cottage. So how do these cottage "foreign furniture" profit? Generally include the following three situations.

Observation: the interests behind the cottage "foreign furniture"

Acting on behalf of the agent, earning money for "explosion"

Of course, the sales of foreign furniture are indispensable to the support of domestic agents, but some domestic unscrupulous agents are driven by the interests of the “proxies by proxy”. According to industry insiders, there are some phenomena in which agents take the initiative to counterfeit their own branded products. Some people first look for a few brands in foreign countries to act as agents, and often order a small amount of goods, but at the same time, they are also looking for factories in the country to sell high-quality goods. There are also high-imitation products placed in the exhibition hall as genuine sales, or to observe the color, to test the way to recommend consumers who have the desire to buy but the price is too expensive.

Some consumers bought a set of Italian imported bedroom furniture in a seemingly upscale home-independent shop a few years ago. Although it is worth more than 100,000 yuan, it is because the couple both like it very much, plus the owner who wears a famous brand many times. They were invited to the store to be guests, and each time they were given a fine hand-to-hand ceremony, so the two decided to take the shot. However, after a few years of coincidence, consumers only know that this set of beloved foreign furniture in their own home is just a fake that is "likely true."

Such agents are relatively cautious, and the quality of such high imitation products is generally not too bad. However, this kind of behavior of "selling sheep and selling dog meat" has earned high profits with various high-imitation "explosive models", which seriously infringed the interests of the original producers.

Put on the "foreign coat" and earn the brand's money

If you spend a lot of money to buy home "foreign furniture", no matter the brand or the place of production is "made in China", which is more embarrassing.

Take the "Da Vinci" imported furniture that was smashed a few years ago, Dongguan production, Italy's OEM sales, 30,000 yuan acquisition, 300,000 yuan to sell. Da Vinci's home has earned 10 times more profit, but it has challenged the IQ of all consumers. In exchange for customs declaration bills, Da Vinci purchased the furniture from Dongguan and transported it directly to the Shenzhen port before exporting to Italy. After a short stay at the Italian port yard, it was transferred to Shanghai for entry. This seemingly redundant and complicated program can exchange furniture for an international identity.

Today's cottage furniture "cottage" is even more unscrupulous, many of them only emphasize the foreign import of gimmicks, but even the customs declaration can not provide. Some merchants use the ball during the promotion, such as "using German craftsmanship" and "from Italian design". Today, many domestic brands are registered with trademarks that have a "foreign brand" tone. At first glance, they are considered to be foreign brands. Although there is no deliberate act of making cottage furniture, the intention to confuse consumers is obvious.

Unbranded small workshop, earning money

Compared with the above two situations, the “cottage” behavior of unbranded small workshops is even more worrying. Because their interest lies in the material cost of the product. In order to save various costs on materials, they tend to be omnipotent, use the worst materials for production, and the imitation process is extremely poor.

What is shocking is that some “cottage” small workshops have also begun industrial production. In their workshops, there are many pictures of big-name furniture products, which will be updated from time to time. As long as you look at it, the boss will help you immediately. Single production. The whole process was completed in one step and realized “one-stop service”.

Overall, the proliferation of “foreign furniture” in the cottage stems from the stimulation of high profit returns. The fact that the supervision and review by the relevant regulatory authorities may not be comprehensive can also give the possibility of survival of the cottage furniture. From the raw materials to the design to the brand value, the success of the cottage "foreign furniture" from production to sales is profitable, and it is not difficult to understand.

But as a member of the home circle, there is a little bit of editing that is really incomprehensible. That is why, after so many years, domestic consumers are still very envious and obsessed with "foreign brands". Today, when China's exports become the norm, the cost of importing "foreign furniture" from overseas is actually not high, and the price of its products is also high. Not too expensive, the sale of imported "foreign furniture" is no longer a problem that is difficult to achieve. Consumers can be more rational when chasing foreign brands, don’t blindly consume in order to show off, and don’t buy cheap “foreign furniture” that knows how to be tricky in order to save money.

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