Home companies need more imagination

In fact, experts say that it is not necessarily the brand that sponsors the Olympic Games to conduct Olympic marketing. According to industry experts, as a world-class event, the influence of the Olympics is self-evident. Now all major brands in all walks of life are taking the opportunity to join the Olympic marketing. Home furnishing companies should also seize this opportunity, but it is not an easy task to do a good job in Olympic marketing. To truly grasp the opportunity and do a good job in Olympic marketing during the Olympic Games, home furnishing companies need to be innovative and technological. The content of the marketing program.
What is an innovative and technical Olympic marketing program? Experts suggest that, first of all, enterprises should carefully study the relationship between their own brands and the Olympics. Those with strong strengths can use the most direct and effective sponsorship and title tactics to find out the points that match the Olympics and sponsor the title. The second is that the home furnishing enterprises should pay attention to the Olympic Games in the whole process, and explore the key points from the big events to apply to the brand propaganda, and match the current situation to maintain the brand's popularity. Third, the home furnishing enterprises should have more imagination. Force, Olympic marketing is not simply to invite Olympic stars to endorse, can produce more benefits is to combine the Olympic spirit and brand connotation, causing consumers to resonate; Fourth, home enterprises must have more professional propaganda capabilities, making shocking people The activities, the real propaganda can only be promoted value.
The four-year Olympic Games is a good opportunity for home furnishing companies to promote their brands and expand their markets. However, without a good Olympic marketing plan, they will not be able to seize the opportunity.
Stone of other mountains:
Avico's Olympic success in the Olympics is not only a top sports event, but also a feast of the brand, not only sports competitions, but also economic competitions between brands. How to get more rich brand value from the Olympics is an opportunity and challenge in front of domestic brands. What kind of help can a good Olympic marketing idea bring to a home business? Some leading foreign home brands are good examples of learning.
"Aiweifu", which has entered China, is an international high-end bed and bedding brand originating from Japan. As a home enterprise with annual sales of hundreds of millions of dollars, Aiweifu's biggest marketing strategy is sports + e-commerce. The specific point is Olympic marketing.
At the 2012 London Olympics, the Japanese Olympic Committee decided to use Aifufu's products during the Olympic Games. For this reason, Aiweifu specially developed a special product for the Japanese athlete delegation. This product has been widely publicized on Japanese TV. It has become a popular topic all at once, and word of mouth has made the sales of Aviva's products soar. For more information on the home industry, please pay attention to the official website of Xianghe Furniture City http://

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